Home.MSG FAQs.About Taste.Your Nutrition.MSG in the Kitchen.MSG Links & Resources.About Us.Contact Us.Contact Us.  

About Taste

How Taste Works

Umami, the 5th Taste

The Importance of Taste

The Role of Smell in What We Taste

Take The Jelly Bean Challenge!


About Taste

Why do you choose to eat certain foods? Most likely the reason is taste. We like to eat what tastes good to us—it's no mystery. Survey after survey has found that what people choose to purchase, prepare and eat is based on taste—not nutrition and not price—otherwise we'd all be eating liver, lentils and squash every day!

We all know that nutrition, convenience and cost are important factors in food selection, but taste rules and it always will.